core values

HNST – Radical Transparency
Fashion

HNST – Radical Transparency

This case study documents the innovative business model developed by HNST, an Antwerp, Belgium based sustainable denim label that focuses on providing radical transparency. This...
This case study documents the innovative business model developed by HNST, an Antwerp, Belgium based sustainable denim label that focuses on providing radical transparency. This contribution was written by Jolein Van Eyck, graduate student in the Master in Fashion Management program at Antwerp Management School. The fashion industry is one of the most polluting and energy and resource intensive industries. In the last fifteen years, clothing production has even doubled and clothes are thrown away faster than ever before (McKinsey, 2016). It goes even further; no less than 50% of Flemish clothing ends up in residual waste. Worldwide this is...
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Creating a logical story
Business Model

Creating a logical story

As we know that business modeling is all about creating value for anybody involved in your project: your audience, your clients, yourself, etc... However, the...
As we know that business modeling is all about creating value for anybody involved in your project: your audience, your clients, yourself, etc... However, the question remains how do we do this? what choices do we have to make, and what activities do we have to perform to realize value creation? And how do we ensure that all those choices and activities come together to form a logical and coherent story? How do we start this business modeling process for our organization? For many for-profit organizations such as commercial startups, this process of business modeling means starting from a unique...
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