Fashion

Suspicious Antwerp – Unexpected collection drops & limited availability
Fashion

Suspicious Antwerp – Unexpected collection drops & limited availability

This case description of the fashion label Suspicious Antwerp, which has created a unique following through its focus on unexpected collection drops, limiting the availability...
This case description of the fashion label Suspicious Antwerp, which has created a unique following through its focus on unexpected collection drops, limiting the availability of its products, and using influencer marketing. This contribution is written by Marie Zoé Kleinerüschkamp, graduate student in the Master in Fashion Management program at Antwerp Management School. Suspicious Antwerp is a lifestyle streetwear brand from Antwerp that sells unisex clothing worldwide through its own web shop. The company was founded in 2017 by Philipe Libert and Frederik Janssens as part of a project during their studies at the University of Antwerp. The collections’ main...
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HNST – Radical Transparency
Fashion

HNST – Radical Transparency

This case study documents the innovative business model developed by HNST, an Antwerp, Belgium based sustainable denim label that focuses on providing radical transparency. This...
This case study documents the innovative business model developed by HNST, an Antwerp, Belgium based sustainable denim label that focuses on providing radical transparency. This contribution was written by Jolein Van Eyck, graduate student in the Master in Fashion Management program at Antwerp Management School. The fashion industry is one of the most polluting and energy and resource intensive industries. In the last fifteen years, clothing production has even doubled and clothes are thrown away faster than ever before (McKinsey, 2016). It goes even further; no less than 50% of Flemish clothing ends up in residual waste. Worldwide this is...
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Circular business models in fashion
Fashion

Circular business models in fashion

Fashion for Good, in collaboration with Accenture Strategy has just released a new interesting report on business models of circular fashion. The study looks into three different...
Fashion for Good, in collaboration with Accenture Strategy has just released a new interesting report on business models of circular fashion. The study looks into three different models – rental, subscription-rental and recommerce, to assess the financial viability of each when adopted in four different market segments – value, mid-market, premium and luxury. You can find more information about the report, and download the study on the Fashion for Good website.
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