What is a Business Model?

The term ‘Business Model’ is all around in recent years: you hear about it in the news, and you read about them in newspapers constantly. It is also a common question asked to everybody that ...

Creating a logical story

As we know that business modeling is all about creating value for anybody involved in your project: your audience, your clients, yourself, etc… However, the question remains how do we do this? what choices do ...

A creative entrepreneurial process

The creation of a company is a complex and dynamic process consisting of numerous (preparatory) activities and decisions. This entrepreneurial process of business creation is often said to begin with the first consideration to possibly ...

The Business Model Canvas

Often times when you research business models you come across the Business Model Canvas. This is a useful business tool created to visualize all the building blocks of a business, including customers, route to market, value ...